The Infinite Game
What You Will Learn
Victoria Knocks
Senex got an example of victoria knocks. After september eleventh, two thousand and one, their business basically plummeted. They were in the business of swiss army knives. So when they were banned from luggage and their sales plummeted, most companies would take the defensive. But victory knox went on the offence. Rather than extreme cost cutting, rather than laying off their work force, they actually decided to over invest in new product development. And through this research and development, they actually increased their spending to find new avenues to make money.
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