How Can McDonald's Make More Money Than You?

Many talented people focus on building a better hamburger and know little about business systems. A friend of mine in Hawaii is a great artist who makes a sizable amount of money. He saw an opportunity to increase his business by using some of this money to advertise. His first four-color full-page ad appeared in an expensive magazine that targeted the very rich. The ad ran for three months, and all of his inheritance is now gone.