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Waveform: The MKBHD Podcast
Understanding YouTube's View Metrics
This chapter examines YouTube's recent updates to how views are counted for Shorts, differentiating between general and engaged views. The conversation highlights the implications these changes have for creators, advertisers, and overall industry standards in measuring success. Additionally, it critiques the ways platforms communicate these metrics, suggesting a need for clearer definitions to enhance understanding and effectiveness in social media marketing.
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