4min chapter

LEVELS – A Whole New Level cover image

#78 - A deep dive on written communications (Sam Corcos & David Perell)

LEVELS – A Whole New Level

CHAPTER

Audio Is Adding Visuals to Audio

Ioko: I think that you have to think of the jobs to be done with each of these mediums. So audio is very good at riling people up, whereas text is a bit more hierarchical. Video is adding visuals to audio but it's superexpensive to produce. Compression is an issue when there are things that need to be said that don't make it into the message. Text is also really good on the other side in terms of preservation.

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