Telling the Story of a Product

Lake: The best way for me to tell the story of a product, especially if it's a platform, is to tell the stories of your customers. He says he likes to use a very simple framework when i'm telling stories. "What is the positive outcome from using my my product? And then at the end of the day, if there are any sort of capabilities that are required, or any metrics to prove success, then i'll ll add that"