The Attention Pie, Is That the Attention?

As designers, one thing is to do aeration and experiment with different variations of the same idea. But it's not always about adding stuff to the idea, it's sometimes about creating that focus. The attention pie is a little deliberately communicated or deliberately add limits so that there's value to the things that you leave in. People have a limited attention span and the more information you put them, the harder it is for them to absorb.