
This Too Shall Pasta (Vision + Part II of Problems vs. Opportunities)
Idea to Startup
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Making Gluten Free Pasta That Shows Pasta
In the next five years, a huge chunk of people are going to give up wheat. "I don't want to make gluten free pasta that pretends its regular pasta and has secondary messaging about also being kind of healthy," he says. A nutritionist I know well told me recently that they believe something like 50% of the country is highly sensitive to gluten.
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