Choosing retreats vs. membership focus

Jay reframes Tommy's choices: lead with ongoing membership benefits or make in‑person retreats the core offer.

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Episode notes

Meet Tommy. Tommy has a YouTube channel dedicated to helping Americans retire in France.

Tommy’s done an incredible job attracting nearly 30,000 subscribers and 2 million views on his channel, but he needed help dialing in his product offer.

Tommy is a member of The Lab, my invitation-only membership community for 6-and-7-figure creators. He scheduled a coaching call with me to work out how he can take his growing audience and design his product offers to both serve that audience and bring in serious revenue.

This is that coaching call, where we discuss how his membership, cohort-based courses, and retreats to France all work together.

→ Join the Signature Product Bootcamp

→ Join The Lab

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Tommy's ⁠⁠Website⁠⁠ / ⁠YouTube⁠

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TIMESTAMPS

(00:00) Intro to American to France (06:11) Membership Focus: Retreats or Access? (08:03) Retreats and Membership Marketing Strategy (11:32) Membership Value and Retention (17:18) Time-Bound Experiences & Memberships (20:38) Strategic Event Video Planning (23:04) Ticket Sales Strategies (27:24) How Bootcamps Tie In (28:36) Community Engagement and Membership Disconnect (34:24) Selling Evergreen Memberships (36:22) The Power of Community (40:25) Building Community in New Locations

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