2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

How to Make Money With Collagen

So like, for example, again, the hair aspect of it versus like the skin aspect of it, right? Sure, there's overlap between those two customers. Are you going to kind of put those against each other and see what kind of comes out at the end? Or because they're kind of two separate audiences, are you going to separate that out? Is it hair customer worth the same as the skin? And you know, as you if this maybe air customer is a lower CPN, the LTV is terrible. Mom, make the decision. I'm basically never going to buy that person.

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