210 - How to Optimize (and Measure) High Intent Leads vs MQLs | Metrics That Measure Up
GTM Live
00:00
How to Measure Blended Marketing
The thing that i see across the board is that marketers struggle to put together business cases for c f o and ceo to talk about why we should invest three million dollars a year more in marketing next year. And there's two reasons. Either one, they don't have a high level of business acument. They can't put that together. The other one is that the stuff that they're doing just isn't effective, and theydon't have a case to make. If you direct response legion, you should do single channel marketing. If it's multi channel marketing, you should measure blended marketing.
Transcript
Play full episode
