In the immortal words of Andy Grove, “Training is one of the highest leverage activities a manager can perform.” 

WorkRamp is the learning cloud for leading B2B companies such as Box, Lattice, Loom, and Intercom. The company has raised almost $70M across multiple rounds from top VCs and angels including Jack Altman, Elad Gil, Initialized Capital, Y-Combinator, and Susa Ventures to name a few. 

I absolutely loved this conversation with WorkRamp’s founder and CEO, Ted Blosser, and have no doubt that you will walk away with a ton of actionable ideas. 

Topics covered include: 

• How the company struggled with PMF early on and how they overcame it

• The importance of vision and the framework he learned from the CEO of Cisco

• How the best SaaS businesses leverage customer education for acquisition, activation and retention

• Why “being 10x better” is terrible advice for startups

• How to break into an existing market and compete against incumbents

• Why it’s so important in this economy for everyone in the company to be a seller 

• How AI is poised to change education (in a corporate setting and for children)

Chapters:

00:00 Intro

02:42 What is WorkRamp?

03:45 WorkRamp in numbers

04:51 Struggling with PMF

06:26 Finding PMF

10:03 Grand Vision

12:49 What did your background have to do with founding WorkRamp?

15:09 The founding story

16:33 Advice on entering an incumbent category

19:13 Selling strategy

21:40 Onboarding switching clients

24:45 How do customers use the LMS?

29:37 WorkRamp growth channels

34:09 Finding PMF multiple times

37:24 New products

38:13 Employee learning categories

40:20 How do founders leverage enablement training?

43:30 How is AI changing the educational space?

46:27 Lightning round

Guest Contact Info:

WorkRamp

linkedin.com/tedblosser

Learn Podcast

Sponsor: 

This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

To learn more and book a free consultation, go to ⁠grwth.co⁠.

Get in touch with Mosheh:

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⁠⁠twitter.com/MoshehP

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