Podcasting as long-term trust building

Andy frames podcasting as middle-of-funnel companion media that builds trust over time rather than a discovery-first growth channel.

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Work with Kevin: Apply to the Grow The Show Accelerator

Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business!

Do you study other shows week after week, hoping to ‘crack the code’? Andy J. Pizza, illustrator and host of the Creative Pep Talk podcast, knows that trap better than anyone.

In this episode, we talk about why copying big podcasters could actually be keeping your show small and how leaning into what made him different helped his podcast and business thrive. Learn how to find what makes you unique so you can become someone’s favorite podcast — not just another "good" one!

Topics Discussed:

Introduction (00:00)

Why your “flaws” set you apart (01:56)

How Andy turned colorblindness into a strength (05:22)

Breaking free from your heroes in the creative journey (08:06)

Andy’s framework for finding your creative edge (13:37)

How to discover what makes you unique (18:37)

The role of podcasting in your business (21:28)

Why virality is overrated and could slow your growth (30:21)

Andy’s definition of a podcast (32:45)

What makes your audience come back (35:00)

Interview vs. solo content on YouTube (39:03)