3min chapter

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Why Companies Decide to Sell on Amazon—or Not

HBR IdeaCast

CHAPTER

Are You Getting Squeezed on Margins at Walmart?

This whole debate reminds me a lot of debates in the past of big box retailers like Walmart in the United States. But those very same companies really complained about just how much the margins cut squeezed and not enjoying bigger profits because Walmart made them do it. And it's a very similar story. The only difference is just the online presence. So their online presence out of total US e-commerce sales, Walmart is roughly 5% to 6%. They're much smaller than Amazon when you think about online presence but they are still a big player.

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