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12min chapter
How The YouTube Beauty Review Became Irrelevant (And Will it Ever Make a Comeback?)
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The Rise and Fall of YouTube Beauty Reviews
This chapter explores the journey of YouTube beauty reviews from their peak in the 2010s to the erosion of audience trust. It examines the influence of early creators and the transition to TikTok, highlighting the changing landscape of consumer engagement and trust in beauty content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode