3min chapter

The New Music Business with Ari Herstand cover image

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)

The New Music Business with Ari Herstand

CHAPTER

The Power of Direct Conversion

Sally Kohn: It's all about acknowledging fans and kind of thinking about your career over the long term. She says when you know that an artist has actually reached out to you, that unlocks so much power. "It is a small investment, but it pays dividends because it is that human connection moment," she adds.

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