Introduction

Emily Terrell does it all; she’s a mother, powerbroker, real estate coach, and investor. Oddly enough, Emily sometimes refers to herself as the laziest agent in real estate, because she’s found a way to maximize her efficiency so that she can easily attract clients while spending time with her family.

It all comes down to her systems and long-term strategy. Emily doesn’t do anything without a purpose, and that means everything she does is directly connected to her brand. This week, I spoke with Emily about some of her strategies, including:

• Her tech solutions for video-first marketing
• Building your brand around your passions
• Balancing business with motherhood
• Getting started in investment properties

If you’re looking to be so effortlessly efficient that it might even feel lazy, you should watch or listen, right here.