iad: There are sometimes often more consequences to indecision than making a wrong decision. Another one of our flops that we learn from is actually that it's almost comical to say, cause if people are goint b like a, how did you not know that wasn't going to work? Was bill boards? We had talked about bill boards for a long time. Not the general concept of bill boards, i'm sure theyre, they worke, they're out there, so they worked. But we did airport billboards for when we launched worke, the working genius, and there was something.