How to Choose the Right Light for Your Needs

There's lots of brands of LightMats type, you know, canvas style lights. IntelliTech is I think probably a little bit more reliable than Falcon Eyes. If Aperture came out with one and it worked with their little 2.4 gigahertz remote thing that it would be awesome. What are the most important things for people to consider when they are buying lights? Like what do people buy that they may not actually need? How do people go wrong? Where should they start? So many questions.