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Bourbon Deep-Dive With Wild Turkey

Cocktail College

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The Bartender's Influence on Bourbon Culture

This chapter explores the dynamic relationship between bartenders and the bourbon industry, showcasing how the revival of classic cocktails has reshaped perceptions of American whiskey. It highlights the crucial role bartenders play in popularizing spirits and enhancing customer experiences through storytelling and personal connections. The discussion also underscores the importance of quality ingredients and industry engagement in fostering respect for bartending as a profession.

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