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#102 CEO Qualcomm, Cristiano Amon: We’re In a Hurry to Get to the Future
Grit
How Do You Think Long Term?
The way that you talk about the business is very unique. Most people don't think of it in two years and ten year increments. From concept to the time that we actually go into full production, it's a four year cycle. We need to have a very good guess of what the market is going to be. It's a very high stake because if it're wrong, you consume billions of dollars of development money. What made us successful since the start up days of the company, it was to think big in some problems that needs to be solved with technology. Some of those are going to be a decade long, and being able to execute that put us in a position to have a
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