You write that Purdue spent $500 million from 1996 to 2001 alone on pharmaceutical detailing, which is when pharmaceutical companies send sales reps directly to doctors' offices. One of the most effective ways that opioids were sold was through working the medical, industrial complex, so to speak. "When they get subverted to becoming marketers of opioids, that really moves pills probably more so than advertisements," he says.
Featuring Helena Hansen, Jules Netherland, and David Herzberg on how American capitalism and its illusions of whiteness both created the opioid crisis and shaped the response to it. We are discussing their book Whiteout: How Racial Capitalism Changed the Color of Opioids in America.
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