Getting on Their Radar by Working With Creators

There is a big difference between you doing it of your own volition, right? As an authentic fan of this brand or product, and them reaching out and saying, here's free product. That's a very different story. And so the most important thing to hear is that you don't lead with all of that. You lead with a researched based assumption of what you believe their marketing objective is by working with creators. So again, shifting from like me, mi me, all about them than them. Yadayada.

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