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Metaphors We Live By with George Lakoff

The Innovation Show

CHAPTER

Metaphors and Meaning

This chapter examines the profound impact of metaphorical language on our understanding of daily activities and complex concepts like economics. Through various examples, the discussion reveals how metaphors shape perceptions, behaviors, and societal structures by influencing the way individuals interpret and navigate their experiences. Additionally, it emphasizes the importance of recognizing underlying value systems when communicating ideas, particularly in contentious contexts.

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