I think musicians that do, you know, their first album was their best. And then everything else is never. There's other people that's lots of album finally, finally they've got it together. Neither strategy is correct. I deal with the expectation of you had a great first album, that second one's going to suck and maybe the third one might get back up to something. If you get to the third album, if the label continues to support you that long, yeah. That's also what I think we often, You know, with these expectation effects, we don't recognise the role of our culture. It becomes self perpetuating on the individual level.

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