I think there's an incredible art to figuring out what the client would want in terms of both being aggressive and easygoing. Most books, I've heard most often is 90% of books lose money. The reason publishers are able to stay solvent is that the remaining 10% make so much that they cover all the others. As an author, you're just not in as good a position to build a portfolio.
Why would anyone want to hire a middleman, like a wedding planner, especially if you have time to take care of the planning yourself? Marina Krakovsky, author of The Middleman Economy talks with EconTalk host Russ Roberts about middlemen in the modern economy. Despite predictions that the internet would destroy the need for middlemen, Krakovsky argues they're more valuable than ever though their roles have changed. Krakovsky looks at the different roles middlemen play today and how their value added can justify their existence.