Marina Krakovsky on the Middleman Economy
EconTalk
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The Art of Being a Good Intermediary
I think there's an incredible art to figuring out what the client would want in terms of both being aggressive and easygoing. Most books, I've heard most often is 90% of books lose money. The reason publishers are able to stay solvent is that the remaining 10% make so much that they cover all the others. As an author, you're just not in as good a position to build a portfolio.
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