"I've always told the narrative to people that I'm this really level headed guy and I really don't emote a lot," he says. "But now that I'm back in the early days of building something, I'm feeling every bump of the roller coaster." The game's first Facebook ad campaign like didn't do very well but when an Instagram influencer created a video using it you feel on top of the world. 'You go from a $6 CPL mentally to what if I'm a one hit wonder? Because that's what happens'

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