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Principles or power? GOP supports Herschel Walker no matter what

Laura Coates Live

00:00

What Makes an Effective Ad?

"If you don't connect with the people, they're not going to support you," he says. "The more effective ads are actually the ones that deal with some sort of sense of authenticity" He also praises Raphael Warnock for his humorous and self-deprecating ads.

Play episode from 01:03:18
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