How to Make a Good Video for Tic Tocs

A lot of what YouTube is in my eyes is very formulaic and there's like a clear structure That works. If you make a fundamentally really good song It'll do well. But then there's also videos that are just successful but more like I think Derivative and contrived. A music example is I fucking have a love-hate relationship with Charlie Puff He's really talented, but I don't know I Was talking about with Charlie Puffed. Yeah, he just makes puff. "I deserve my success"