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Whoop CEO Will Ahmed on the “Quantified Self” movement, product design & more | E1786

This Week in Startups

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The Importance of Sleep

I think that there's a certain awareness that has gone, you know, mass market around one, the importance of sleep and then to the technology that's now available to measure it. On the on the on the awareness front, I think that people have realized that it's this essentially black box third or quarter of their lives. You're going to have a whole third of your life and you're just going to have no idea what happens during it. And so in a way steps has become the new sleep pop culture moved on from steps and they needed something new to talk about. So sleep filled that void.

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