Introduction

This week's episode of the Agents of Change podcast is about personalization. Rich Brooks: Personalization, in my opinion, is just about creating a unique customer journey in real time while the person's on your website. He says that as small to medium-sized business owners, we may not feel that we can offer that level of customization and personalization to our site visitors. And so we're going to take a look at some personalization things we can be doing on our own websites to improve the experience for the user and our own conversion rates.