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E27 Founder Stories - Shyp’s failure

Second Time Founders

CHAPTER

The Uber Hype Cycle

We were really excited and growth was really it was really strong. I can't remember how much we were making. Maybe like 500 K a like in gross revenue annualized or something like that. But the growth rate was pretty was pretty high. And then we launched this is actually a mistake, but we we launch in new even so only with 2.2 million. We launched in New York before we raise our next round. Then because we kind of thought there was just like, this is just follow the uber playbook. Like we got a shot. Somebody else is going to be on our on our tail. The reasoning was, Oh my God, look at this uber thing. It's

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