S03.EP05 - Branding for Start Ups & Founders
JUST Branding
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Is Branding a Strategic Thing?
Rilhy: Branding is almost like the visual element at that stage. But a lot of strategic thinking around what's the problem we're solving? What's the solution? How are we really going to connect and retain our customers? Rilhy: We can get so obsessed, sofixated about the wrong thing at the wrong timeand but later, maybe that's important to think about,. particularly whe you're going to market.
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