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2min chapter
Understanding Your Game Market: Essential Insights for Success
IndieGameBusiness®
Crafting Unique Selling Points for Game Success
This chapter explores how unique selling points (USPs) can set a game apart in the competitive gaming market, using Baldur's Gate as a key example. It illustrates the significance of effectively communicating these characteristics in promotional materials to attract and engage specific player interests.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode