Kern Schireson, chairman & CEO of Known, joins co-hosts Olivia Morley and Brian Wieser to break down what’s wrong with today’s agency model and how data, AI, and a new approach to transparency could fix it.
Kern shares his journey from building a data science consultancy to leading Viacom’s advanced TV efforts and ultimately launching Known, an agency designed to address the inefficiencies of traditional holding company structures.
He shares his viewpoints on why separating media and creative has led to broken marketing strategies, how Known is applying AI to optimize media performance, and why the agency’s consulting-inspired business model is designed to align directly with client outcomes.
Plus, Brian and Olivia discuss agency holding company earnings, the latest M&A activity in adland, and how independent agencies are positioning themselves against industry giants.
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Reach Out
For sponsorship inquiries or to discuss potential guests, email:
📩 Brian at brian@madisonandwall.com
📩 Olivia at olivia@fusionfrontmedia.com
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Explore Our Other Podcasts:
📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.
🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.
A Note From Our Sponsor
This episode is sponsored by Ebiquity.
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That's what Ebiquity delivers. They are the world's leading media investment analysts, helping global brands turn media complexity into competitive advantage. Through independent, data-driven analysis, they identify inefficiencies, create transparency, and unlock hidden value in your media investments.
Over 80 of the world's largest advertisers trust Ebiquity for a reason. Visit ebiquity.com today and discover how they can help your brand.
