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199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap

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The First Outcome, Verse and Activity for Sales Teams

In the early two thousands, your people were only cold calling to set a meeting like that. That was kind of the medium. Then then emal started to becomeand so therethere was more of one-to-one conversations. So it's like moving toward this concept of the first outcome, verse and activity. It used to be, like you said, it's actually interesting. It's exact same thing for sales, where we had this funnel x activities. And n n aaron ross, i love em, like he created this with predictable revenue. You just, you put this many activities in and and t guessed what? When he wrote that book, it was true.

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