6min chapter

The Atlanta Formula  cover image

6. Variable Edition - Ted Turner’s Visionary Impact on Atlanta and Modern Broadcasting

The Atlanta Formula

CHAPTER

Transforming Television: Vision, Innovation, and Talent Acquisition

This chapter explores the journey of a television company as it navigates negotiation strategies and innovative programming to revitalize a struggling station. It emphasizes the significance of recruiting passionate talent and the speaker's determination to enhance viewership through visionary approaches.

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