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4min chapter
Group Chat #3 with Gimbal God, Gabe Ferguson & Joe Sexton
The Bomb Hole
The Influence of Videos on Snowboarding Products
This chapter explores how videos on social media platforms impact the popularity of snowboarding products and how certain viewers are more likely to be influenced to purchase based on videos featuring specific snowboarders. They also discuss the importance of platforms like YouTube in getting viewers into the sales funnel. The chapter ends with an ad break featuring sponsors Hippies and Oakley.
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