The Dilemma for Indian Brands: Build Offline Muscle or Stay Online and Face Private Labels?
ASYMMETRIC
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Navigating India's Retail Evolution
This chapter explores the shifting go-to-market strategies for brands in India, emphasizing the need for a robust offline presence amid stagnating online growth. The discussion highlights competitive dynamics, particularly the rise of private label brands and the impact of brand imitation on market perception, using examples from key players like Parachute Oil and DMART. Additionally, it delves into the importance of strategic partnerships and influencer marketing for brand differentiation in the evolving retail landscape.
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