I think the general way to look at it is just that these countries want their image clean or clean to the Western world. And sports are one of the easier ways to do that because while we all think it's relatively expensive, they probablyThink it's relatively cheap for the goals that they want to achieve. Saudi specifically over the last few years, they're buying, they bought Newcastle United, right? They've done Liv Golf, which I think I wrote about a little bit. Some people are never going to like it, just kind of based on what it stands for and stuff like that. But I would actually consider their first year probably a decent success, right? Like they did what

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