The Paradigm of the Sequential Priming of Speeded Responses

In the normal version of the paradigm, you see butter flashed very briefly and then you can identify the word bread faster than some other word or if butter hadn't been fun. But what he observed was that you can identify bread faster if later you're going to see the word butter. And it's fantastical, right? It's like, wow, if that is true, our whole understanding of lots of things changes. Well, causality.