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From Corporate Banking to Bedding Brand & Dragons Den - James Higgins | The Midnight Pod Episode 72

Matt Kelly | The Midnight Pod

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How to Validate an Idea

In Q1 2021, pretty much all the products started failing. In fact, everything failed. We went to, I won't name the names, but I actually tried to manufacture in the UK originally. No one would go near it. And then looked in too niche. It was a hospice that was connected through someone in the warehouse whose mother had been there recently. Time after time, all of the highest quality stitching came from China. So this is what takes a long time to establish this supply chain. But it's fast forward now and let's call it 50-60 grand down for SUS.

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