013: Lior Susan, Founder and Managing Partner at Eclipse Ventures
America Builds
00:00
Diligencing a Blue Collar Market and the Importance of Customer Empathy
This chapter explores the process of diligencing a blue collar market and determining the willingness of the industry to adopt technology. The importance of having operators with a background in the blue collar industry to bring customer empathy is highlighted, along with understanding customer motivations when investing in and working with disrupted industries. The speaker shares their experience in building a digital transformation team for a manufacturing company and meeting customers from various sectors.
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