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April 2, 2025: Voters send a message to Elon Musk

POLITICO Playbook Daily Briefing

CHAPTER

The Perils of Personal Branding in Politics

This chapter explores the impact of a prominent figure's aggressive political strategy on a vital Supreme Court race in Wisconsin. It contrasts this individual's approach with that of another politician, questioning the effectiveness of personal-centric campaigns amid low approval ratings.

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