The Perils of Personal Branding in Politics

This morning, many Democrats are waking up feeling something they haven’t experienced since Donald Trump’s election in November: optimism. Yesterday, Democratic-backed Judge Susan Crawford won election to the Wisconsin Supreme Court, ensuring a liberal majority that some Dems hope could throw out district maps that favor the GOP. Meanwhile in Florida, Republicans won two special elections for the House, but with margins that hint at the makings of a national Democratic wave heading into the 2026 cycle. Playbook deputy editor Zack Stanton joins Playbook author and managing editor Jack Blanchard to unpack what this all means for Trump, Elon Musk, and the rest of Washington. Plus, it’s “Liberation Day” at the White House, where a slate of major new tariffs are set to be unveiled this afternoon.