57 // Messaging with Hilary Maloney
Metamuse
00:00
Ous's Message Strategy - What's the Target Audience?
Hilary: We looked at a lot of different companies in th space. And i can see that their strategy is really about moving beyond technical teams in the organization. With this project, i feel like we've cut scope, as adam would say, and say, for this progis lanch, what's the message we want to cmmunicate to these new users? That seems much more duable,. while we were less strategic, perhaps, about choosing kind of or one dotax messaging.
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