6min chapter

HBR IdeaCast cover image

How Generative AI Changes Strategy

HBR IdeaCast

CHAPTER

Integrating APIs and AI in Retail Workflows

This chapter examines how retail organizations can leverage third-party APIs and AI tools for enhanced customer interactions through prompt engineering. It also addresses the decision-making process regarding in-house AI development versus external partnerships, focusing on trust, cost, and the evolving nature of AI technology.

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