#115 - Optimizing In-Product Research with Ryan Glasgow of Sprig
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The Power of Generative Research in Product Research
In product research is certainly a compliment to the data sets that teams are getting today, but by no means are placement by a lot of the traditional techniques. When there's usually larger challenges that need to be solved, larger strategic questions in particular, should we launch a new product? That's really the power of generative research and it could be a diary study or setting up five or ten moderated discussions with those customers. And so we've looked at the research journey and really broken it down into four different steps from idea to having something in the hands of your customers versus the concept testing. So really, what is the right way to solve this problem? Really, let's put all the
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