Is There a Middle Funnel?

I've been a little surprised, but some of our middle funnel stuff has worked really well. I also think beauty is a very aware audience. So like if I put the headline in there, like, what helped me find my foundation shade, right? If somebody's in the market for a foundation, they'll see that. You can also have somebody on your team leave a comment. That made, there was a big story on a gal that made a song from a comment on TikTok and then she ended up blowing up. And it comes to play out that the comment was seeded by her manager. Now she's like a successful artist, so no shame in the game, baby.