S6E13: BCG Marketing Case Study - Mock Interview
Strategy Simplified
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Community Gathering Centers - What's the Difference?
We're not sure if having community gathering centers leads to increased revenue or profits. So we can break this down into our revenue with community gathering centers and our revenue, expected revenue, without an on a more individualized basis and without these community gathering centers. And if we can compare expected revenues from both of these options, we can kind of make a decision on the direction we might want to go down. Okay, I don't expect that our client has the funds to set up a whole new pilot that is not in the community center arena. What's another approach or what's another way that we could test and prove or disprove some of these hypotheses?
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