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YouTube's Podcasting Page | How to Optimize Your Content and Increase Discoverability with Sean Cannell - 678

Build Your Tribe | Grow Your Business with Social Media

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The Ideal Link for Podcasts to Do Well on YouTube

Long form content performs very well on YouTube if you can build up an audience and it's compelling. The top shows in almost every category are long, they're like 45 minutes and hour plus. We've also found that a lot of times when we have longer form episodes, we cut them into maybe two parts. It gives us also two at bats in terms of uploads to YouTube and even on audio. I will say this, there's two creators, Lewis House and Evan Carmichael are heavy on YouTube. Their most viewed videos are over two hours. They make tens of thousands of dollars from one upload by uploading super long content.

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