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4min chapter
BDTP. Email Deliverability with Lauren Meyer
UI Breakfast: UI/UX Design and Product Strategy
Is the Domain Reputation Dependent on the Recipient Address?
Sender addresses do matter as well. If you are sending to a certain recipient and they never engage with your emails, that's where it starts to push some of your mail to the spam folder at a greater rate. As a sender, you just need to use the engagement metrics that you do have access to as like a proxy. Also look for those negative signals like spam complaints or unsubscribes because those are signals from your recipients that they don't like what you're sending them.
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